Boorbool Communication

communication - brandmaking

signs and contents designer


Boorbool is an agency specialized in global communication, graphic design and multimedia development.

We help enterprises conceive and develop a brand image.

We create meaningful signs, both visual and linguistic, to generate a unique relationship between a brand and a targeted audience.

Our multidisciplinary field of activities guarantees coherence as well as a relevant communication, and reaches out to private, public, industrial and cultural institutions.

In this ever changing world, we offer the creative landmark necessary to the permanent evolution of enterprises.


We conceive strategies in order to develop new opportunities for the enterprise.
We transform an idea or a project into a brand.
We develop a story, an identity and a positioning which give birth to the brand and allow its audience to comprehend it.


As enterprise partners, we define an organized method to create signs and global design codes. We therefore bring an image to the brand, which generates sensitive links with its audience.


We develop the brand image through interactions, multimedia communication experiences. Thus we create a constant interaction between the brand and its audience.


Our research projects in graphic, plastic and technic designs are a source of constant offers and innovations.

non depero semper creare

Boorbool is an independent creative agency, founded in 2011 by Tanguy Bugand, Studio Manager and Pierric Etellin, Creative Director.

meeting & exposition

Appleple meeting - web and mobile - Japon - 2011
Somebody forgot his 3D glasses - vanity show - Irlande - 2012

press & distinction



Marché de la mode vintage #14

Lyon & New York 2014 event

Radiant Bellevue

concerts & shows


women ready-made clothes


consulting - strategy - events

Constant frères

grocery - branch - gastronomy

Somebody forgot his 3d glasses

digital installation

Noreva Paris

dermocosmetics & dyeing


Lyon métropole


watchmaker since 1681



strategy - trend board
market - public position



system - optimization
media definition and mediums



neologism - branding
artistic and technic direction
graphic design - product and space



visual identity - print - advertising
audio - video - web - product
data - scenography
event - installation



project monitoring
formation - statistics
evolution - branding fame

P. +33 (0)4 78 38 26 08

28 rue Victor Hugo
69002 Lyon FRANCE


Lumière ! When Cinema was born

On the 120th birthday of the Cinematograph, the Institut Lumière organized an exhibition at the Grand Palais, VIP lounge, in Paris.

The exhibition was dedicated to the major inventions of Louis and Auguste Lumière, the Lyonnais pionneers of cinema. The exhibition both presented the history and wealth of the films of the Lumière Brothers together with their heritage in contemporary cinema.

Boorbool was the consulting agency for the creation and development of the app guiding the visitors through their visit. The app thus enables the visitors to have a glance at the Lumière exhibition and to enrich their visit. The app looks like a film roll and the graphics pays tribute to the first cinematographic elements.

Video "Vernissage": Production RMN - Grand Palais / Realisation Beall Productions / Credits All Works © Institut Lumière/ © Réunion des Musées Nationaux - Grand Palais - 2015 / Youtube Grand Palais

Lumière photo 1
Lumière photo 2
Lumière exhibition
application lumière exhibition