Boorbool Communication

communication - brandmaking

signs and contents designer

About

Boorbool is an agency specialized in global communication, graphic design and multimedia development.

We help enterprises conceive and develop a brand image.


We create meaningful signs, both visual and linguistic, to generate a unique relationship between a brand and a targeted audience.


Our multidisciplinary field of activities guarantees coherence as well as a relevant communication, and reaches out to private, public, industrial and cultural institutions.


In this ever changing world, we offer the creative landmark necessary to the permanent evolution of enterprises.

history

We conceive strategies in order to develop new opportunities for the enterprise.
We transform an idea or a project into a brand.
We develop a story, an identity and a positioning which give birth to the brand and allow its audience to comprehend it.

method

As enterprise partners, we define an organized method to create signs and global design codes. We therefore bring an image to the brand, which generates sensitive links with its audience.

experience

We develop the brand image through interactions, multimedia communication experiences. Thus we create a constant interaction between the brand and its audience.

innovation

Our research projects in graphic, plastic and technic designs are a source of constant offers and innovations.

non depero semper creare

Boorbool is an independent creative agency, founded in 2011 by Tanguy Bugand, Studio Manager and Pierric Etellin, Creative Director.

meeting & exposition

Appleple meeting - web and mobile - Japon - 2011
Somebody forgot his 3D glasses - vanity show - Irlande - 2012

press & distinction

Live


Work


Marché de la mode vintage #14

Lyon & New York 2014 event

Radiant Bellevue

concerts & shows

Tinsels

women ready-made clothes

Pjbrivet

consulting - strategy - events

Constant frères

grocery - branch - gastronomy

Somebody forgot his 3d glasses

digital installation

Noreva Paris

dermocosmetics & dyeing

égalycité

Lyon métropole

Jeanrichard

watchmaker since 1681

Etudes

studies

strategy - trend board
market - public position

Etudes

Concept

system - optimization
media definition and mediums

Etudes

Creation

neologism - branding
artistic and technic direction
graphic design - product and space

Etudes

Production

visual identity - print - advertising
audio - video - web - product
data - scenography
event - installation

Etudes

observation

project monitoring
formation - statistics
evolution - branding fame

contact@boorbool.com

P. +33 (0)4 78 38 26 08

28 rue Victor Hugo
69002 Lyon FRANCE

:

Etudes

Constant frères

grocery - branch - gastronomy

Lyon Gastronomie is a distribution company specialized in food products of the South West region of France. The new management wishes to gain a new global identity.

The aim of the company is to distinguish itself within the sphere of gastronomic product distribution. The distribution process is reinforced by a new activity of tasting exceptional products.


history

The reorganization of Lyon Gastronomie has led us to the creation of a new company name, Constant Frères, and of a new global identity. We have given the illusion that Constant Frère is an old grocery which has been given a new skin.

We play with time codes to create a history of the brand : finding the best products in farms to offer them to the consumers in the cities.

method

The visual identity is an allegory of the merchant tradition. The graphic elements offered to the customers are figurative pieces which nourish their imagination.

The solar yellow awakens the brand. The grey is a vehicle of tradition.

experience

We propose a sensory experience. The sight is attracted by the forms, the prints and the packaging : invitation.

The taste is enhanced by a light space design and a refined staging : tasting


Press : Petit Futé, Le Progrès.

Location : Halles de Lyon Paul Bocuse.