Boorbool Communication

communication - brandmaking

signs and contents designer


Boorbool is an agency specialized in global communication, graphic design and multimedia development.

We help enterprises conceive and develop a brand image.

We create meaningful signs, both visual and linguistic, to generate a unique relationship between a brand and a targeted audience.

Our multidisciplinary field of activities guarantees coherence as well as a relevant communication, and reaches out to private, public, industrial and cultural institutions.

In this ever changing world, we offer the creative landmark necessary to the permanent evolution of enterprises.


We conceive strategies in order to develop new opportunities for the enterprise.
We transform an idea or a project into a brand.
We develop a story, an identity and a positioning which give birth to the brand and allow its audience to comprehend it.


As enterprise partners, we define an organized method to create signs and global design codes. We therefore bring an image to the brand, which generates sensitive links with its audience.


We develop the brand image through interactions, multimedia communication experiences. Thus we create a constant interaction between the brand and its audience.


Our research projects in graphic, plastic and technic designs are a source of constant offers and innovations.

non depero semper creare

Boorbool is an independent creative agency, founded in 2011 by Tanguy Bugand, Studio Manager and Pierric Etellin, Creative Director.

meeting & exposition

Appleple meeting - web and mobile - Japon - 2011
Somebody forgot his 3D glasses - vanity show - Irlande - 2012

press & distinction



Marché de la mode vintage #14

Lyon & New York 2014 event

Radiant Bellevue

concerts & shows


women ready-made clothes


consulting - strategy - events

Constant frères

grocery - branch - gastronomy

Somebody forgot his 3d glasses

digital installation

Noreva Paris

dermocosmetics & dyeing


Lyon métropole


watchmaker since 1681



strategy - trend board
market - public position



system - optimization
media definition and mediums



neologism - branding
artistic and technic direction
graphic design - product and space



visual identity - print - advertising
audio - video - web - product
data - scenography
event - installation



project monitoring
formation - statistics
evolution - branding fame

P. +33 (0)4 78 38 26 08

28 rue Victor Hugo
69002 Lyon FRANCE




watchmaker since 1681

JEANRICHARD is a watchmaker company which has inherited from Daniel Jeanrichard, a visionary Swiss watchmaker who designed his very first watch in 1681.

In 2012, the brand has been revived with the help of Kering group. To revitalize the brand, JEANRICHARD has decided to entirely redesign its communication.


With a new market and new perspectives in mind, we have redesigned the whole of JEANRICHARD digital communication : web, mobile and promotional videos. We give to the internet user and the public in general the keys to identify himself to a gentleman traveller. Each watch becomes like a companion in his journey on land, sea, air or even in the heart of a metropolis.

The digital communication is a journey that the internet user can make thanks to a vectorial navigation : departing and returning, allegory of a journey, and cyclic : round / perpetual, allegory of the world, of time and by consequence of the product : JEANRICHARD watch.


Each graphic element is treated so as to convey the idea of a journey : the log book, the road map, the map itself and the stamp.
The texture of the paper recalls that of the Moleskin. The colours are both natural and mineral : stable beige, grey stone, ocher ground.

The typographies bring to mind a person's hand writing memories of travels and the font is a reminder of Commodity Boxes


The experience is an invitation to purchase the watch that will suit one's daily or extraordinary adventure.
The digital communication is a digital journey through the watch notebook, the stylized map with the different points of sale and the news roadmaps.

The promotional videos show that JEANRICHARD is more than a simple manufacture : It offers a new « philosophy of life », illustrated by its ambassadors, the true gentlemen of nowadays world.

animated watch

Press : Esquire, GQ, Marie-Claire, Time, The Watch Observor, W The Journal, Vanity Fair.

TV : Paris est à vous BFM Business, C à vous France 5.