Boorbool Communication

communication - brandmaking

signs and contents designer


Boorbool is an agency specialized in global communication, graphic design and multimedia development.

We help enterprises conceive and develop a brand image.

We create meaningful signs, both visual and linguistic, to generate a unique relationship between a brand and a targeted audience.

Our multidisciplinary field of activities guarantees coherence as well as a relevant communication, and reaches out to private, public, industrial and cultural institutions.

In this ever changing world, we offer the creative landmark necessary to the permanent evolution of enterprises.


We conceive strategies in order to develop new opportunities for the enterprise.
We transform an idea or a project into a brand.
We develop a story, an identity and a positioning which give birth to the brand and allow its audience to comprehend it.


As enterprise partners, we define an organized method to create signs and global design codes. We therefore bring an image to the brand, which generates sensitive links with its audience.


We develop the brand image through interactions, multimedia communication experiences. Thus we create a constant interaction between the brand and its audience.


Our research projects in graphic, plastic and technic designs are a source of constant offers and innovations.

non depero semper creare

Boorbool is an independent creative agency, founded in 2011 by Tanguy Bugand, Studio Manager and Pierric Etellin, Creative Director.

meeting & exposition

Appleple meeting - web and mobile - Japon - 2011
Somebody forgot his 3D glasses - vanity show - Irlande - 2012

press & distinction



Marché de la mode vintage #14

Lyon & New York 2014 event

Radiant Bellevue

concerts & shows


women ready-made clothes


consulting - strategy - events

Constant frères

grocery - branch - gastronomy

Somebody forgot his 3d glasses

digital installation

Noreva Paris

dermocosmetics & dyeing


Lyon métropole


watchmaker since 1681



strategy - trend board
market - public position



system - optimization
media definition and mediums



neologism - branding
artistic and technic direction
graphic design - product and space



visual identity - print - advertising
audio - video - web - product
data - scenography
event - installation



project monitoring
formation - statistics
evolution - branding fame

P. +33 (0)4 78 38 26 08

28 rue Victor Hugo
69002 Lyon FRANCE


Marché de la mode vintage #14

Lyon & New York 2014 event

Vintage Fashion Fair in Lyon, an event of PJBRIVET group, brings together collectors, professionals, and regular individuals who are passionate about fashion and design of the 50s and 80s.

As the flagship event in the sector of European Vintage, Vintage Fashion Fair has experienced a new upswing, especially after its edition in Lyon and the creation of its first edition in New York.


In line with its expansion goal, PJBRIVET aims at gaining a global and international communication for the promotion of its events. We have conceptualized each event in order to facilitate distinction.

Thanks to this project, we have built for these two events a unique history which gives to the public a certain vision of the Vintage.


The themes are treated in the form of graphic illustrations called figurative geometry.
-Geometry : lines, circles and rectangles struture the image
-Figurative : the geometric structure creates the figurative element which symbolizes the theme

The whole makes it possible to integrate and organize the information. Each event is structured around a new division.


The visual and chromatic codes are developed for each campaign. We have chosen an event promotion built according to two visitor experiences.

A first experience for fame : publicity and press A second experience on location : data, visitor print, design and promotional goodies.

Press : A Nous, ELLE, Ideat, Jalouse, Marie-Claire, New York Post, Les 69èmes, L’Officiel, L’Optimum, Le Point, Le Progrès, Time Out New York.

TV : Des Racines & Des Ailes France 3.

Events : Halle Tony Garnier Lyon & Pier Antique Show New-York City.

Photoreport : Charles-Edouard Gil.