Boorbool Communication

communication - brandmaking

signs and contents designer

About

Boorbool is an agency specialized in global communication, graphic design and multimedia development.

We help enterprises conceive and develop a brand image.


We create meaningful signs, both visual and linguistic, to generate a unique relationship between a brand and a targeted audience.


Our multidisciplinary field of activities guarantees coherence as well as a relevant communication, and reaches out to private, public, industrial and cultural institutions.


In this ever changing world, we offer the creative landmark necessary to the permanent evolution of enterprises.

history

We conceive strategies in order to develop new opportunities for the enterprise.
We transform an idea or a project into a brand.
We develop a story, an identity and a positioning which give birth to the brand and allow its audience to comprehend it.

method

As enterprise partners, we define an organized method to create signs and global design codes. We therefore bring an image to the brand, which generates sensitive links with its audience.

experience

We develop the brand image through interactions, multimedia communication experiences. Thus we create a constant interaction between the brand and its audience.

innovation

Our research projects in graphic, plastic and technic designs are a source of constant offers and innovations.

non depero semper creare

Boorbool is an independent creative agency, founded in 2011 by Tanguy Bugand, Studio Manager and Pierric Etellin, Creative Director.

meeting & exposition

Appleple meeting - web and mobile - Japon - 2011
Somebody forgot his 3D glasses - vanity show - Irlande - 2012

press & distinction

Live


Work


Marché de la mode vintage #14

Lyon & New York 2014 event

Radiant Bellevue

concerts & shows

Tinsels

women ready-made clothes

Pjbrivet

consulting - strategy - events

Constant frères

grocery - branch - gastronomy

Somebody forgot his 3d glasses

digital installation

Noreva Paris

dermocosmetics & dyeing

égalycité

Lyon métropole

Jeanrichard

watchmaker since 1681

Etudes

studies

strategy - trend board
market - public position

Etudes

Concept

system - optimization
media definition and mediums

Etudes

Creation

neologism - branding
artistic and technic direction
graphic design - product and space

Etudes

Production

visual identity - print - advertising
audio - video - web - product
data - scenography
event - installation

Etudes

observation

project monitoring
formation - statistics
evolution - branding fame

contact@boorbool.com

P. +33 (0)4 78 38 26 08

28 rue Victor Hugo
69002 Lyon FRANCE

:

Etudes

Noreva Paris

dermocosmetics & dyeing

Noreva Paris is a French group specialized in dermocosmetics innovation, founded in 1989 by dermatologists.
Noreva Paris is nowadays recognized as a precursor laboratory within the fields of dermatology and permanent dyeing.

Noreva Laboratoires, experts in dermatological products and Elcéa Laboratoires, experts in hair dyeing are its flagship brands, both of which are sold internationally.


history

The international growth of the group Noreva Paris has led us to redesign the digital communication of its brands.
We have created and applied the 3B concept.
Brand / Beauty / Be myself.

Brand : keep Noreva and Elcéa brands going
Beauty : the brands convey the purity, techinicity and efficiency of the products
Be myself : the products make the users more attractive

method

The graphics for the 2 brands rely on the omnipresence of the pure white, enhanced by the colour grey for Noreva Laboratoires on the one hand and by the colour purple for Elcéa Laboratoires on the other hand.

Each type of care or dyeing is defined by customized pictures and by a different colour, which brings visibility and clarity to the consumers.

experience

Both internet websites – Noreva Laboratoires and Elcéa Laboratoires – offer to the internet user a vertical reading, in an accordion-like pattern, resembling the user instructions of a product.
The experience gives access to Noreva or Elcéa products in three different ways :
-The internet user needs advice. He doesn't have any knowledge in dermocosmetics and products. He therefore can use the diagnosis.

-The internet user needs information. He has some knowledge in dermocosmetics and wishes to find the product he needs. In one click he discovers the most appropriate care.
-The internet user needs to buy products. He knows Noreva and Elcéa products. He thus can use the geolocation of the points of sale.
The experience is developped in responsive design for an access any given moment, on all kinds of support.




Photos : The photographs and muses presented are the exclusive property of the group Noreva Paris.

Distinctions : Mobile of the day on FWA The Favourite Website Awards.