Boorbool Communication

communication - brandmaking

signs and contents designer


Boorbool is an agency specialized in global communication, graphic design and multimedia development.

We help enterprises conceive and develop a brand image.

We create meaningful signs, both visual and linguistic, to generate a unique relationship between a brand and a targeted audience.

Our multidisciplinary field of activities guarantees coherence as well as a relevant communication, and reaches out to private, public, industrial and cultural institutions.

In this ever changing world, we offer the creative landmark necessary to the permanent evolution of enterprises.


We conceive strategies in order to develop new opportunities for the enterprise.
We transform an idea or a project into a brand.
We develop a story, an identity and a positioning which give birth to the brand and allow its audience to comprehend it.


As enterprise partners, we define an organized method to create signs and global design codes. We therefore bring an image to the brand, which generates sensitive links with its audience.


We develop the brand image through interactions, multimedia communication experiences. Thus we create a constant interaction between the brand and its audience.


Our research projects in graphic, plastic and technic designs are a source of constant offers and innovations.

non depero semper creare

Boorbool is an independent creative agency, founded in 2011 by Tanguy Bugand, Studio Manager and Pierric Etellin, Creative Director.

meeting & exposition

Appleple meeting - web and mobile - Japon - 2011
Somebody forgot his 3D glasses - vanity show - Irlande - 2012

press & distinction



Marché de la mode vintage #14

Lyon & New York 2014 event

Radiant Bellevue

concerts & shows


women ready-made clothes


consulting - strategy - events

Constant frères

grocery - branch - gastronomy

Somebody forgot his 3d glasses

digital installation

Noreva Paris

dermocosmetics & dyeing


Lyon métropole


watchmaker since 1681



strategy - trend board
market - public position



system - optimization
media definition and mediums



neologism - branding
artistic and technic direction
graphic design - product and space



visual identity - print - advertising
audio - video - web - product
data - scenography
event - installation



project monitoring
formation - statistics
evolution - branding fame

P. +33 (0)4 78 38 26 08

28 rue Victor Hugo
69002 Lyon FRANCE



Noreva Paris

dermocosmetics & dyeing

Noreva Paris is a French group specialized in dermocosmetics innovation, founded in 1989 by dermatologists.
Noreva Paris is nowadays recognized as a precursor laboratory within the fields of dermatology and permanent dyeing.

Noreva Laboratoires, experts in dermatological products and Elcéa Laboratoires, experts in hair dyeing are its flagship brands, both of which are sold internationally.


The international growth of the group Noreva Paris has led us to redesign the digital communication of its brands.
We have created and applied the 3B concept.
Brand / Beauty / Be myself.

Brand : keep Noreva and Elcéa brands going
Beauty : the brands convey the purity, techinicity and efficiency of the products
Be myself : the products make the users more attractive


The graphics for the 2 brands rely on the omnipresence of the pure white, enhanced by the colour grey for Noreva Laboratoires on the one hand and by the colour purple for Elcéa Laboratoires on the other hand.

Each type of care or dyeing is defined by customized pictures and by a different colour, which brings visibility and clarity to the consumers.


Both internet websites – Noreva Laboratoires and Elcéa Laboratoires – offer to the internet user a vertical reading, in an accordion-like pattern, resembling the user instructions of a product.
The experience gives access to Noreva or Elcéa products in three different ways :
-The internet user needs advice. He doesn't have any knowledge in dermocosmetics and products. He therefore can use the diagnosis.

-The internet user needs information. He has some knowledge in dermocosmetics and wishes to find the product he needs. In one click he discovers the most appropriate care.
-The internet user needs to buy products. He knows Noreva and Elcéa products. He thus can use the geolocation of the points of sale.
The experience is developped in responsive design for an access any given moment, on all kinds of support.

Photos : The photographs and muses presented are the exclusive property of the group Noreva Paris.

Distinctions : Mobile of the day on FWA The Favourite Website Awards.