communication - brandmaking
signs and contents designer
Boorbool is an agency specialized in global communication, graphic design and multimedia development.
We help enterprises conceive and develop a brand image.
We create meaningful signs, both visual and linguistic, to generate a unique relationship between a brand and a targeted audience.
Our multidisciplinary field of activities guarantees coherence as well as a relevant communication, and reaches out to private, public, industrial and cultural institutions.
In this ever changing world, we offer the creative landmark necessary to the permanent evolution of enterprises.
We conceive strategies in order to develop new opportunities for the enterprise.
We transform an idea or a project into a brand.
We develop a story, an identity and a positioning which give birth to the brand and allow its audience to comprehend it.
As enterprise partners, we define an organized method to create signs and global design codes. We therefore bring an image to the brand, which generates sensitive links with its audience.
We develop the brand image through interactions, multimedia communication experiences. Thus we create a constant interaction between the brand and its audience.
Our research projects in graphic, plastic and technic designs are a source of constant offers and innovations.
non depero semper creare
Boorbool is an independent creative agency, founded in 2011 by Tanguy Bugand, Studio Manager and Pierric Etellin, Creative Director.
meeting & exposition
Appleple meeting - web and mobile - Japon - 2011
Somebody forgot his 3D glasses - vanity show - Irlande - 2012
press & distinction
Mode Habillement Rhône-Alpes
2016 / 2017 season program
marché de la mode vintage 2016, interview
marché de la mode vintage 2016, teaser video
exhibition, Musée des Beaux-arts - Lyon
exhibition, Grand Palais - Paris
marché de la mode vintage 2015, teaser video
exhibition, Musée des Beaux-arts - Lyon
department store, shop front scenography
marché de la mode vintage, des racines & des ailes - France3 TV
watches, ad video clips
Lyon & New York 2014 event
concerts & shows
women ready-made clothes
consulting - strategy - events
grocery - branch - gastronomy
Somebody forgot his 3d glasses
dermocosmetics & dyeing
watchmaker since 1681
strategy - trend board
market - public position
system - optimization
media definition and mediums
neologism - branding
artistic and technic direction
graphic design - product and space
visual identity - print - advertising
audio - video - web - product
data - scenography
event - installation
formation - statistics
evolution - branding fame
All present on this website content is the intellectual property of the company Boorbool communication, unless otherwise stated.
Boorbool.com website has been edited by Boorbool
28 rue Victor Hugo 69002 Lyon FRANCE
LlC with share capital of 10 000 Euros
Company registration number. 529 523 763 00017
Boorbool.com website is hosted by OVH
140 quai du Sartel 59100 Roubaix FRANCE
Simplified stock company with share capital of 10 000 000 Euros
Company registration number. 424 761 419 00045
French national institute of industrial property
Boorbool is a trademark registered at the French National Institute of Industrial Property
Institut National de la Propriété Industrielle – French National Institute of Industrial Property
15 rue des Minimes - CS50001
92677 Courbevoie Cedex FRANCE
Noreva Paris is a French group specialized in dermocosmetics innovation,
founded in 1989 by dermatologists.
Noreva Paris is nowadays recognized as a precursor laboratory within the fields of dermatology and permanent dyeing.
Noreva Laboratoires, experts in dermatological products and Elcéa Laboratoires, experts in hair dyeing are its flagship brands, both of which are sold internationally.
The international growth of the group Noreva Paris has led us to redesign the
digital communication of its brands.
We have created and applied the 3B concept.
Brand / Beauty / Be myself.
Brand : keep Noreva and Elcéa brands going
Beauty : the brands convey the purity, techinicity and efficiency of the products
Be myself : the products make the users more attractive
The graphics for the 2 brands rely on the omnipresence of the pure white, enhanced by the colour grey for Noreva Laboratoires on the one hand and by the colour purple for Elcéa Laboratoires on the other hand.
Each type of care or dyeing is defined by customized pictures and by a different colour, which brings visibility and clarity to the consumers.
Both internet websites – Noreva Laboratoires and Elcéa Laboratoires – offer to the
internet user a vertical reading, in an accordion-like pattern, resembling the user
instructions of a product.
The experience gives access to Noreva or Elcéa products in three different ways :
-The internet user needs advice. He doesn't have any knowledge in dermocosmetics and products. He therefore can use the diagnosis.
-The internet user needs information. He has some knowledge in dermocosmetics and
wishes to find the product he needs. In one click he discovers the most
-The internet user needs to buy products. He knows Noreva and Elcéa products. He thus can use the geolocation of the points of sale.
The experience is developped in responsive design for an access any given moment, on all kinds of support.
Photos : The photographs and muses presented are the exclusive property of the group Noreva Paris.
Distinctions : Mobile of the day on FWA The Favourite Website Awards.