Boorbool Communication

communication - brandmaking

signs and contents designer


Boorbool is an agency specialized in global communication, graphic design and multimedia development.

We help enterprises conceive and develop a brand image.

We create meaningful signs, both visual and linguistic, to generate a unique relationship between a brand and a targeted audience.

Our multidisciplinary field of activities guarantees coherence as well as a relevant communication, and reaches out to private, public, industrial and cultural institutions.

In this ever changing world, we offer the creative landmark necessary to the permanent evolution of enterprises.


We conceive strategies in order to develop new opportunities for the enterprise.
We transform an idea or a project into a brand.
We develop a story, an identity and a positioning which give birth to the brand and allow its audience to comprehend it.


As enterprise partners, we define an organized method to create signs and global design codes. We therefore bring an image to the brand, which generates sensitive links with its audience.


We develop the brand image through interactions, multimedia communication experiences. Thus we create a constant interaction between the brand and its audience.


Our research projects in graphic, plastic and technic designs are a source of constant offers and innovations.

non depero semper creare

Boorbool is an independent creative agency, founded in 2011 by Tanguy Bugand, Studio Manager and Pierric Etellin, Creative Director.

meeting & exposition

Appleple meeting - web and mobile - Japon - 2011
Somebody forgot his 3D glasses - vanity show - Irlande - 2012

press & distinction



Marché de la mode vintage #14

Lyon & New York 2014 event

Radiant Bellevue

concerts & shows


women ready-made clothes


consulting - strategy - events

Constant frères

grocery - branch - gastronomy

Somebody forgot his 3d glasses

digital installation

Noreva Paris

dermocosmetics & dyeing


Lyon métropole


watchmaker since 1681



strategy - trend board
market - public position



system - optimization
media definition and mediums



neologism - branding
artistic and technic direction
graphic design - product and space



visual identity - print - advertising
audio - video - web - product
data - scenography
event - installation



project monitoring
formation - statistics
evolution - branding fame

P. +33 (0)4 78 38 26 08

28 rue Victor Hugo
69002 Lyon FRANCE




consulting - strategy - events

PJBrivet is a consulting, strategy and event firm created in March 2009 by Pierre-Jacques Brivet, former delegate-general of professional, industrial and interprofessional organizations.

PJBRIVET works alongside the CEOs and public decision-makers in their marketing and business strategies, as well as their communication of influence.


For the international development of PJBRIVET firm, it has been necessary to completely redesign its communication strategy.
We have redefined the image of the firm.

A new visual identity has been created around a logo composed of two interlocked arrows which symbolize the customer / consultant encounter. The two elements give birth to an illustrated bird which symbolizes the rise of the advised customers.


All the elements of the graphic code go hand in hand : two colours, two typographies, two levels of reading, etc.

This principle is the result of the composition of the firm logo, namely the bird.


We offer a tactile experience. All the cabinet forms have two levels of basis weight.
The consulting and strategy documents are printed on a thick paper, symbol of the high quality advice.

The events documents are printed on a thin paper, symbol of the light support easily transmitted.

Press : Le Point, Lyon Mag, Tribune de Lyon, Les Echos.

Photoreport : Charles-Edouard Gil.