Boorbool Communication

communication - brandmaking

signs and contents designer


Boorbool is an agency specialized in global communication, graphic design and multimedia development.

We help enterprises conceive and develop a brand image.

We create meaningful signs, both visual and linguistic, to generate a unique relationship between a brand and a targeted audience.

Our multidisciplinary field of activities guarantees coherence as well as a relevant communication, and reaches out to private, public, industrial and cultural institutions.

In this ever changing world, we offer the creative landmark necessary to the permanent evolution of enterprises.


We conceive strategies in order to develop new opportunities for the enterprise.
We transform an idea or a project into a brand.
We develop a story, an identity and a positioning which give birth to the brand and allow its audience to comprehend it.


As enterprise partners, we define an organized method to create signs and global design codes. We therefore bring an image to the brand, which generates sensitive links with its audience.


We develop the brand image through interactions, multimedia communication experiences. Thus we create a constant interaction between the brand and its audience.


Our research projects in graphic, plastic and technic designs are a source of constant offers and innovations.

non depero semper creare

Boorbool is an independent creative agency, founded in 2011 by Tanguy Bugand, Studio Manager and Pierric Etellin, Creative Director.

meeting & exposition

Appleple meeting - web and mobile - Japon - 2011
Somebody forgot his 3D glasses - vanity show - Irlande - 2012

press & distinction



Marché de la mode vintage #14

Lyon & New York 2014 event

Radiant Bellevue

concerts & shows


women ready-made clothes


consulting - strategy - events

Constant frères

grocery - branch - gastronomy

Somebody forgot his 3d glasses

digital installation

Noreva Paris

dermocosmetics & dyeing


Lyon métropole


watchmaker since 1681



strategy - trend board
market - public position



system - optimization
media definition and mediums



neologism - branding
artistic and technic direction
graphic design - product and space



visual identity - print - advertising
audio - video - web - product
data - scenography
event - installation



project monitoring
formation - statistics
evolution - branding fame

P. +33 (0)4 78 38 26 08

28 rue Victor Hugo
69002 Lyon FRANCE




concerts & shows

Radiant-Bellevue is a place of multidisciplinary show production and diffusion. Its management was taken over in Januray 2013 by Victor Bosch.

They wished to bring a new program and to increase the fame of the place.


We have conceived the new digital communication of the Radiant-Bellevue by choosing as a concept : presence through absence. Presence : bringing to life the Radiant-Bellevue through its shows in order to increase its fame.

Absence : deleting the visual elements related to the promotion of the place so as not to interfere with the programmed artists. The proposed framework relies upon enhancing through programming and not on enhancing through the overwhelming visual identity of the place.


The graphic elements are minimalist. They drew their inspiration in the architecture of the place. They are plain, without artifice – splendour is for the artists.

The colour code of the communication relies on a range of greys, underlying both a kind of neutrality and an emphasis on the visuals of the programming.


The experience offered to the internet user is to instantly immerse oneself into the entertainment world thanks to the use of full-screen, whatever the terminal : mobile, tabphone, tab, computers.

We offer an online television, the internet user can choose his / her program and view it on every kind of support and in a continuous stream. Access to Radiant-Bellevue is made easier thanks to a map with a system of geolocation.

Photos : The photos and videos are the exclusive property of the artists and production companies concerned. Publication in agreement with Radiant-Bellevue.

Distinctions : Design Licks, Website of the day on CSS Design Awards, Mobile of the day on FWA The Favourite Website Awards, Winner of the day on CSS Reel and CSS Winner.