Boorbool Communication

communication - brandmaking

signs and contents designer


Boorbool is an agency specialized in global communication, graphic design and multimedia development.

We help enterprises conceive and develop a brand image.

We create meaningful signs, both visual and linguistic, to generate a unique relationship between a brand and a targeted audience.

Our multidisciplinary field of activities guarantees coherence as well as a relevant communication, and reaches out to private, public, industrial and cultural institutions.

In this ever changing world, we offer the creative landmark necessary to the permanent evolution of enterprises.


We conceive strategies in order to develop new opportunities for the enterprise.
We transform an idea or a project into a brand.
We develop a story, an identity and a positioning which give birth to the brand and allow its audience to comprehend it.


As enterprise partners, we define an organized method to create signs and global design codes. We therefore bring an image to the brand, which generates sensitive links with its audience.


We develop the brand image through interactions, multimedia communication experiences. Thus we create a constant interaction between the brand and its audience.


Our research projects in graphic, plastic and technic designs are a source of constant offers and innovations.

non depero semper creare

Boorbool is an independent creative agency, founded in 2011 by Tanguy Bugand, Studio Manager and Pierric Etellin, Creative Director.

meeting & exposition

Appleple meeting - web and mobile - Japon - 2011
Somebody forgot his 3D glasses - vanity show - Irlande - 2012

press & distinction



Marché de la mode vintage #14

Lyon & New York 2014 event

Radiant Bellevue

concerts & shows


women ready-made clothes


consulting - strategy - events

Constant frères

grocery - branch - gastronomy

Somebody forgot his 3d glasses

digital installation

Noreva Paris

dermocosmetics & dyeing


Lyon métropole


watchmaker since 1681



strategy - trend board
market - public position



system - optimization
media definition and mediums



neologism - branding
artistic and technic direction
graphic design - product and space



visual identity - print - advertising
audio - video - web - product
data - scenography
event - installation



project monitoring
formation - statistics
evolution - branding fame

P. +33 (0)4 78 38 26 08

28 rue Victor Hugo
69002 Lyon FRANCE



Somebody forgot his 3d glasses

digital installation

Somebody forgot his 3D glasses is a system of original graphic illustrations designed by Boorbool and presented in the form of digital installation.

This collection of imageries has been built around an optical illusion in three dimensions, made without design software or 3D retouch.


Somebody forgot his 3D glasses offers to build a bridge between Vanity, classic still life and 3D, contemporary graphic treatment.

The original aspect of it relies on the connection between a style of baroque still life and a multimedia graphic representation which modify our perception.


We have designed four types of 3D vanities. The skull : vanity of death, the target : vanity of knowledge, the ribbon : vanity of life and the star : vanity of pleasure.

The night blue colour subdues the composition, while the colour red illuminates it and gives life to vanity.


All these 3D vanities have been presented in the form of digital installation only perceptible on screen.

The viewer is hypnotized by the effect created without even the use of 3D glasses.

Press : Chichemetralla, Étapes, Fubiz, Rawz.

Exhibition : Somebody forgot his 3D glasses - vanity show - Irlande - 2012.