Boorbool Communication

communication - brandmaking

signs and contents designer


Boorbool is an agency specialized in global communication, graphic design and multimedia development.

We help enterprises conceive and develop a brand image.

We create meaningful signs, both visual and linguistic, to generate a unique relationship between a brand and a targeted audience.

Our multidisciplinary field of activities guarantees coherence as well as a relevant communication, and reaches out to private, public, industrial and cultural institutions.

In this ever changing world, we offer the creative landmark necessary to the permanent evolution of enterprises.


We conceive strategies in order to develop new opportunities for the enterprise.
We transform an idea or a project into a brand.
We develop a story, an identity and a positioning which give birth to the brand and allow its audience to comprehend it.


As enterprise partners, we define an organized method to create signs and global design codes. We therefore bring an image to the brand, which generates sensitive links with its audience.


We develop the brand image through interactions, multimedia communication experiences. Thus we create a constant interaction between the brand and its audience.


Our research projects in graphic, plastic and technic designs are a source of constant offers and innovations.

non depero semper creare

Boorbool is an independent creative agency, founded in 2011 by Tanguy Bugand, Studio Manager and Pierric Etellin, Creative Director.

meeting & exposition

Appleple meeting - web and mobile - Japon - 2011
Somebody forgot his 3D glasses - vanity show - Irlande - 2012

press & distinction



Marché de la mode vintage #14

Lyon & New York 2014 event

Radiant Bellevue

concerts & shows


women ready-made clothes


consulting - strategy - events

Constant frères

grocery - branch - gastronomy

Somebody forgot his 3d glasses

digital installation

Noreva Paris

dermocosmetics & dyeing


Lyon métropole


watchmaker since 1681



strategy - trend board
market - public position



system - optimization
media definition and mediums



neologism - branding
artistic and technic direction
graphic design - product and space



visual identity - print - advertising
audio - video - web - product
data - scenography
event - installation



project monitoring
formation - statistics
evolution - branding fame

P. +33 (0)4 78 38 26 08

28 rue Victor Hugo
69002 Lyon FRANCE




women ready-made clothes

Tinsels is a French brand specialized in women ready-made clothes. Its inspirations come from folk music, films from the New Wave, and the world of travel.

Tinsels spreads its French craft in London, New York, Paris, Singapour, Tokyo, etc.


We have conceived the new digital communication of Tinsels. Each collection starts with sketches, photos and fabric samples hung to trendy paintings, looking like a photo montage frame.

We chose to present the website just like this photo montage frame in order to offer a link between the ideas, the inspirations and the collections.


The creativity of Tinsels has to be seen by everyone, which explains the choice of a responsive digital communication. Tinsels ideas are endless, hence an infinite wall presentation of the photo montage frame.

The beige background of the Internet website is of a light colour, which allows an emphasis on the photographies, the inspirations and the collections.


The experience offered is to discover Tinsels through several types of responsive cards : collections, ambiance photos, videos, music, animations, information.

Thus the internet user is in the best position to get a full grasp of Tinsels.

Press : ELLE, Les 69èmes, Madame Figaro, Paulette.

Photos models : Laurence Jeanson.

Awards : French mention sur French Design Index, The Best Designs, Quandtnet.